When you use Smler for shortening URLs, your custom domain is more than just a tool to create memorable links. It’s a branding powerhouse! One often-overlooked feature that adds tremendous value is Root Routing a way to control what happens when someone visits your domain’s root (e.g., yourdomain.com) without a specific short code.
In this blog, we’ll explore the concept of Root Routing, why it’s essential for your short domain, and how to set it up using Smler.
Root Routing allows you to define what users see or where they’re directed when they visit the base of your custom domain, such as yourdomain.com or customlink.io, without any additional path or short code. Instead of showing a blank page or an error, you can create a tailored experience for your audience.
Seamless User Experience When visitors navigate to your root domain, they might expect to land on a meaningful page. Root Routing ensures they don’t encounter confusion or a dead end.
Reinforce Your Brand Your custom short domain represents your brand, so every interaction matters. Root Routing can redirect users to your homepage, a promotional page, or even a contact form to create a professional and cohesive image.
Highlight Important Campaigns Whether you’re launching a product, running a sale, or promoting an event, Root Routing can drive visitors to specific campaigns directly from your short domain.
Control Your Domain’s Behavior Root Routing gives you complete control over the behavior of your domain, whether that’s redirecting visitors, showcasing a custom page, or even serving as a central hub for your links.
Setting up Root Routing for your custom domain in Smler is quick and easy. Here’s how to do it:
Log In to Your Smler Dashboard Start by logging into your Smler account and navigating to the dashboard.
Click on Root Routing in in the left side of menu.
Click on Add new redirection in the available tabs of that page
Choose Your Desired Action Smler gives you flexibility with several options for root routing: Redirect to a URL: Enter a specific URL where visitors should be redirected. This could be your main website, a blog, a landing page, or even a specific product page.
You can choose the source as a domain or DLT Header (Specifically for India)
Redirect to a URL: Enter a specific URL where visitors should be redirected. This could be your main website, a blog, a landing page, or even a specific product page.
You can choose only one either domain or Dlt Header to be picked for routing.
Save your configuration and now customers will be redirected to your own page instead of the default 404 page by smler
Here are some ideas to maximize the potential of Root Routing for your custom domain:
Redirect to Your Homepage Use your root domain to send visitors directly to your website. For instance, if your short domain is links.yourbrand.com, you can redirect to yourbrand.com to guide users to your main page.
Feature a Campaign Landing Page During special events like sales, product launches, or webinars, redirect your root domain to a dedicated landing page.
Link Directory Create a custom page that serves as a hub for your most important links, such as your blog, social media profiles, and contact form.
Promotional Message Use a custom page to share a special announcement, discount code, or other promotional content when users visit your root domain.
Smler is more than just a URL shortening tool. It’s a platform designed to empower your brand. Root Routing ensures your custom short domain doesn’t go to waste, offering a tailored experience to anyone who visits it.
This feature transforms your short domain into a valuable asset for user engagement, brand building, and campaign promotion. Whether you’re redirecting to a website, creating a central hub for your links, or showcasing promotional content, Root Routing gives you the flexibility and control to maximize your domain’s potential.
Don’t let your root domain sit idle. With Smler’s Root Routing, you can take your custom short links to the next level, driving more engagement and delivering a professional experience for your audience.
Ready to get started? Log in to your Smler account and configure Root Routing today. Your visitors and your brand will thank you!