UTM Builder
Create campaign tracking URLs with UTM parameters for Google Analytics
Build professional UTM-tagged URLs to track your marketing campaigns across different channels. Perfect for social media, email marketing, paid ads, and affiliate campaigns. Generate clean, trackable URLs with proper UTM parameters for accurate analytics and ROI measurement.
Destination URL
Enter the URL where you want to send visitors - this is required to generate your UTM link
UTM Parameters
Add tracking parameters to identify your campaign source, medium, and performance. All parameters are optional.
URL Preview
Your generated UTM-tagged URL ready for campaign tracking
Fill in the required fields to see your UTM URL
Base URL, Source, Medium, and Campaign are required
💡 Pro Tips:
- • Test your URL before using it in campaigns
- • Use consistent naming conventions across campaigns
- • Keep parameter values lowercase and use underscores
- • Track results in Google Analytics under Acquisition > Campaigns
🚀 Supercharge Your Campaigns with Smart Short URLs
Take your marketing to the next level! While UTM links are powerful, short URLs give you ultimate flexibility to optimize campaigns on the fly and maintain professional appearance.
✨ See the Dramatic Difference
✅ With Our Short URLs
yourdomain.com/summer-campaign- • Clean, professional appearance
- • Easy to share and remember
- • Builds brand trust
- • UTM parameters stay hidden
- • Can be updated anytime
😬 Direct UTM URLs
yourdomain.com/landing-page?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2024&utm_content=banner_ad- • Long, messy appearance
- • Hard to share or type
- • Looks unprofessional
- • Parameters are exposed
- • Permanent once ads go live
🎯 Why Smart Marketers Choose Short URLs
Campaign Flexibility
Update UTM parameters anytime without touching your ads
Better Analytics
Get deeper insights with our advanced tracking dashboard
Professional Look
Clean, branded links that build trust and increase clicks
Real-time Optimization
A/B test different parameters without campaign disruption
Link Management
Organize, edit, and track all your campaigns in one place
Higher Performance
Shorter, cleaner URLs typically get better engagement rates
Ready to Transform Your Marketing?
Join thousands of smart marketers who use professional, flexible campaign URLs that grow with their success.
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns in Google Analytics and other analytics platforms. They provide detailed insights into how visitors find and interact with your website.
Required Parameters
- utm_source: Identifies the source (e.g., google, facebook, newsletter)
- utm_medium: Identifies the medium (e.g., cpc, social, email)
- utm_campaign: Identifies the campaign name
Optional Parameters
- utm_term: Identifies paid search keywords
- utm_content: Differentiates similar content or ads
UTM Builder Features
Real-time Preview
See your UTM-tagged URL update in real-time as you fill in the parameters, with proper encoding and formatting.
URL Validation
Automatic validation ensures your base URL is properly formatted and your UTM parameters follow best practices.
Parameter Presets
Choose from common campaign types like social media, email, paid ads, and more to auto-fill parameters.
Clean URLs
Generate clean, properly encoded URLs that work across all platforms and don't break in emails or social media.
Copy & Share
One-click copying and sharing options for your UTM-tagged URLs, ready to use in your marketing campaigns.
Campaign History
Keep track of your recent UTM configurations for easy reuse across similar campaigns.
How to Use UTM Builder
- 1Enter Base URL: Paste the destination URL where you want to send traffic (e.g., your website, landing page, or product page).
- 2Fill UTM Parameters: Add campaign source, medium, and campaign name. Optionally add term and content for more detailed tracking.
- 3Preview & Validate: Check the generated URL in the preview section to ensure it looks correct and all parameters are properly encoded.
- 4Copy & Use: Copy the generated UTM URL and use it in your marketing campaigns, emails, social media posts, or advertisements.
UTM Best Practices
Naming Conventions
- • Use consistent, lowercase naming
- • Replace spaces with underscores or hyphens
- • Be descriptive but concise
- • Avoid special characters and spaces
- • Create a standardized naming system
- • Document your naming conventions
Common Use Cases
- • Social media campaign tracking
- • Email newsletter performance
- • Paid advertising campaigns (Google Ads, Facebook)
- • Affiliate and partner tracking
- • Content marketing attribution
- • Cross-platform campaign measurement
UTM Campaign Examples
Social Media Campaign
Source: facebook | Medium: social | Campaign: spring_sale_2024
https://example.com?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale_2024Email Newsletter
Source: newsletter | Medium: email | Campaign: weekly_digest
https://example.com?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_digestGoogle Ads Campaign
Source: google | Medium: cpc | Campaign: brand_keywords | Term: utm_builder
https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=brand_keywords&utm_term=utm_builderFrequently Asked Questions
What is the difference between source and medium?
Source identifies where the traffic comes from (e.g., google, facebook, newsletter), while medium identifies how the traffic gets to you (e.g., organic, cpc, email, social).
Are UTM parameters case-sensitive?
Yes, UTM parameters are case-sensitive in Google Analytics. "Facebook" and "facebook" would be treated as different sources. It's best practice to use lowercase consistently.
Can I use UTM parameters with any analytics platform?
While UTM parameters were originally designed for Google Analytics, most modern analytics platforms can read and interpret UTM parameters for campaign tracking.
Do UTM parameters affect SEO?
UTM parameters don't directly affect SEO rankings, but they can help you better understand which channels drive the most valuable traffic, allowing you to optimize your marketing efforts.
How long should I keep UTM campaigns?
UTM parameters remain in your analytics as long as you keep the data. However, for ongoing campaigns, it's good practice to review and update your UTM strategy regularly to ensure accuracy.
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