At smler.in, we're always adapting to meet the needs of our users, especially when it comes to regulatory compliance. We’re excited to introduce our optimized domain, smler.in, which is designed to ensure full compliance with Telecom Regulatory Authority of India (TRAI) guidelines for SMS campaigns.
With smler.in, you can create short URLs that include the required HEADER, ensuring that your SMS marketing campaigns meet TRAI’s regulations while maximizing the available space for your custom link content.
smler.in is crafted specifically for SMS marketing, where every character counts. The domain itself is short and efficient, using only 14 characters, including the "https://". When combined with the HEADER (which adds 7 characters), the total URL length reaches 21 characters, leaving 9 characters for the dynamic part of your short link—more than many other shorteners provide.
This character efficiency makes smler.in an excellent choice for businesses needing to comply with TRAI’s 30-character limit, while keeping their SMS campaigns effective and engaging.
TRAI Regulations Overview In India, TRAI mandates that all SMS marketing messages must include a HEADER - a unique identifier that ties the message to a specific sender or campaign. If a URL doesn’t meet these compliance requirements, telecom operators may block the message, preventing it from reaching the intended audience.
By using smler.in, you can easily add the necessary HEADER to your shortened URLs, ensuring full compliance with TRAI’s SMS regulations. For example:
https://smler.in/HEADER/{dynamicShortLinkID}
This format complies with TRAI’s guidelines, ensuring smooth message delivery across India’s telecom networks.
Maximized Character space in SMS marketing, every character matters. The smler.in domain provides one of the shortest URL structures available, allowing you to keep your message clear and actionable while maintaining compliance.
Custom Domains and HEADER Support In addition to smler.in, we also offer support for custom domains that include the required HEADERs. Whether you choose to use smler.in or your own branded domain, you can seamlessly integrate HEADERs to remain compliant with TRAI regulations.
https://yourbrnd.link/HEADER/{dynamicShortLinkID}
This flexibility ensures that your campaigns can maintain brand consistency while adhering to SMS regulations.
Compliance with TRAI’s 30-Character Limit: smler.in ensures that your URLs remain within the 30-character limit, allowing your SMS messages to be delivered without being blocked.
Brand Recognition with Custom Domains: While smler.in is a great general-purpose domain, we also support custom domains, allowing you to maintain a consistent brand across all your marketing channels.
Optimized for SMS Marketing: Whether you use smler.in or a custom domain, our service ensures that your SMS links are concise, readable, and fully compliant with India’s telecom regulations.
Flexible Integration and Tracking: Use your links across various marketing channels, including email and social media, while taking advantage of smler.in’s comprehensive analytics and tracking features.
Ensuring compliance with TRAI regulations is critical for the success of your SMS marketing campaigns. With smler.in and our custom domain tools, you can create short, compliant URLs that maximize the impact of your messages.
Get started with smler.in today and take your SMS campaigns to the next level by ensuring compliance and maximizing the effectiveness of your messaging.
Learn more by exploring our complete guide on TRAI compliance.
Click on Register now to get started with smler. We offer the best pricing when it comes to url shortening serving in india. It can be seen here: smler.in pricing