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Short Links

Generate Short URLs

Whenever you hit smler endpoint with a long url. Smler will generate a unique short url and pass it on to you.

We have postman collection for you to download and experiment with the API. It has detailed documentation of each parameter and payload structure

Custom Short Code

Whenever you hit smler endpoint with a long url smler will generate a unique short code corresponding to it. So, in a scenario where want your short url to be a specific string. Let's say in a scenario where you're trying to run a campaign in those case you can override this default behaviour by passing a short code in payload. If the short code is available smler will generate a short url using the specified code else it would raise an error and you can try it with a different paylod

Use Cases:

  • Campaigns

  • Offers

  • blogs sites redirection

  • Social media bios

By default all urls generated are short lived i.e., they would cease to exist after a certain duration of time. Refer to pricing page for details on expiration policy

If you have a use case where you wish to store the link permanently then you would have to hit the smler endpoint with this flag as true in json payload

Temporary links use cases:

  • Sending invoice

  • Feedback forms

  • Sharing documents

  • Ecommerce order updates

Permanent link use cases:

  • Campaign

  • Social media bio

  • Offers

UTM Tracking

Smler supports utm tracking with all the short links generated. UTM parameters help you understand where your clicks are coming from which campaigns, platforms, or content are driving the most visitors.

When you create a short link in smler, you can easily add UTM parameters like utm_source, utm_medium, and utm_campaign. These tags automatically attach to your destination URL, so every click is tracked in your analytics tools (like Google Analytics or smler’s own dashboard). This can be given while create a new short url as well as edit them once they are created. Ideal for cases where you want to use the same link for a different campaign.

A blog on detailed discussion of UTM Parameters

Tracking and Analytics

Highlight that every short link comes with insights:

  • Clicks count

  • Top referrers

  • Device breakdown (mobile, desktop)

  • Location data

  • Browser and OS stats

A detail discussion of different metrics available in analytics is discussed in analytics section of docs where we'll go through how each metrics can be used in marketing, campaigns